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Campaign: Holidays

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WPP company:
Y&R Paris
Client:
Surfrider Foundation
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Overview

  • 14 - water

The Surfrider Foundation has been organising clean-up events on beaches in 34 countries across Europe for over 20 years. Y&R Paris is a long-term supporter of the charity and created their 2016 ad, Holidays.

Results:

  • 68,000 volunteers took part.
  • 120 tons of waste collected.
  • 500,000 views.