Campaign: PedalPure

WPP company:
Grey Dhaka
Client:
WaterAid

Overview

  • 6 - sanitation

Grey Dhaka partnered with WaterAid to create PedalPure, a pedal-powered water filter fitted to rickshaws that purifies up to 600ml of water per kilometre. The campaign aims to highlight the issue of poor access to safe drinking water in Bangladesh.

Results:

  • Filters are being installed in 500 rickshaws in Dhaka City.