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Campaign: Living Memories

Play: 1:26
WPP company(s):: Y&R New Zealand
Client:: Brake

Overview

Results & Awards:

25% drop in road fatalities in the month after the launch.
Brake received a 750% increase in general enquiries.
Over 6.3 million media impressions within the first five days of the launch.
Spikes Asia 2015: 1 Gold, 1 Bronze.
Best Design Awards in Digital Design: 1 Gold.
AdStars 2015: 3 Silver, 1 Bronze.