Campaign: Call of Duty

Play
1:26
WPP company(s):
J. Walter Thompson Germany
Client:
Salvation Army

Overview

Results:

  • 1m views.
  • During the first 10 weeks of the campaign, views of the Salvation Army website increased by 20% in comparison to the same time frame in 2014.
  • 1 - No poverty
  • 17- partnerships