Campaign: Music for Memory

WPP company(s):
J. Walter Thompson Toronto
Alzheimer’s Society Canada


Music For Memory is an ongoing project of the Alzheimer’s Society to bring music to people living with dementia. In 2015 J. Walter Thompson Toronto promoted the project by putting donation boxes for old MP3 players in music stores across Ontario. They also created eye-catching promotional posters, a website for Music for Memory and put on a fundraising concert.

Results & Awards:

  • To date 2,500 iPod shuffles have been donated and distributed to Alzheimer patients.
  • Over 60 assisted care facilities are participating in the project.
  • Applied Arts Advertising 2015: 1 Gold.
  • Communication Arts 2015: 1 Silver.
  • 10 - reduced inequalities
  • 17- partnerships