Campaign: More than a Sign

Play
1:26
WPP company(s):
Y&R Moscow
Client:
Dislife.RU

Overview

Results & Awards:

  • More than 500,000 people reached on TV.
  • 114,700 digital media impressions.
  • 5,153 signed the petition officially delivered to government affairs.
  • Cannes Lions 2015: 1 Silver, 2 Bronzes.
  • 10 - reduced inequalities
  • 17- partnerships