Campaign: Even God Wears A Helmet

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WPP company(s):
Ogilvy & Mather Mumbai
Client:
Indian Head Injury Foundation (IHIF)

Overview

This campaign by Ogilvy & Mather Mumbai for The Indian Head Injury Foundation shows Hindu gods and goddesses putting on their crowns while preparing to ride on their respective vehicles. The message reads “Even those who protect you protect their heads. Protect yours.”

Results:

  • 720,000 views on Facebook.
  • 165,000 YouTube views.
  • Earned media worth about $500,000.
  • 3 - health wellbeing
  • 17- partnerships