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Pro bono
work 2015
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WPP Annual Report & Accounts 2015
WPP Sustainability Report 2015/2016
WPP Pro bono work 2015
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Introduction – from our CEO
About our pro bono work
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Environment
Health
Communities
Human rights
The arts
Education
Pro bono work - PR companies and media agencies
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Campaign:
Save the Rhino
Play
1:26
WPP company(s):
Ogilvy & Mather Vietnam
Client:
WWF
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Overview
Results:
Approximately $127,000 in total earned media and PR fee.
600 traditional medicine practitioners signed the Pledge to abandon the use of rhino horn to treat illness.
77% reduction in purchase intention.