Campaign: #laceitup

WPP company(s):

Mindshare Sydney

Client:

Youth Off The Streets

Value:

AUS$45,000

Overview

Results

• 1.2m Australians reached in two months.
• 300 editorial pieces generated and 32,000 engagements on Instagram.
• 112% increase in campaign donations to Youth Off The Streets.

Awards

• Cristal Festival 2014 – Emerald Media Cristal.

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