Showcase

Campaign: Seeing MS

WPP company(s):
Grey Melbourne
Client:
MS Society

Overview

Results

  • App downloaded 10,000 times.
  • 600 images posted in just one week.
  • Reached 10.4m people, generating over AUS$3m of earned media.
  • 325% increase in calls to the MS Connect Helpline.
A man in a suit walking in water with a walking stick

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