Mindshare
Report by Nick Emery
Global chief executive officer
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2016 was another great year for Mindshare and we head into 2017 stronger than ever. We ended 2015 winning Facebook, booking.com and General Mills and being re-appointed across 60 markets by Unilever. We continued that momentum across 2016 with many stand-out performances.
The year was peppered with some great new business wins – Kangshifu, Yili, 21st Century Fox, Malaysian Airlines, Haribo, Achmea, Uniqlo, JD.com, OLX, The Weather Channel, Avon, Aujan and Deutsche Bahn.
In Australia, the last quarter saw wins from IKEA, BUPA, QSR and REA. In the US, Chicago finished 2016 on a great new business run, securing Tyson Foods. China continue to set new benchmarks by giving us our largest haul of new business from any country, including our appointment as the first gaming agency of record for Yili.
Our team in India beat last year’s haul of awards and broke all records with 250 awards: Agency of the Year at FOMA APAC; SMARTIES™ Agency of the Year APAC; the first Agency of the Year at the Content Marketing Awards. Its Cannes Glass Lion Grand Prix was a cause for global celebration. Campaign Asia Pacific named us SE Asian Media Agency of the Year and also SE Asia Digital Agency of the Year.
We won the Campaign Media Network of the Year for Asia Pacific and were named Mobile Agency of the Year in EMEA and Asia Pacific by the Mobile Marketing Association. We also won Agency Network of the Year at the Festival of Media Asia.
We garnered Agency of the Year and Digital Agency of the Year in Austria and Italy, the Most Effective Agency in the UK, Media Plan of the Year in the US and were named Agency of the Year in Portugal, Turkey, India, Sri Lanka, Japan, Vietnam, Malaysia, Indonesia, China, Thailand, Bangladesh, Hong Kong and Singapore. We also won gold for Digital Agency of the Year in Vietnam, Indonesia, Bangladesh and Pakistan.
In 2017, our focus continues to be on the marriage of the worlds of branding and outcomes and how we create new models for our clients around data, digital and content. We are brilliantly placed to deliver.
Mindshare is 20 years old on 1 November 2017 – we will be making 2017 a year of celebration.