Report by Tim Castree
Global chief executive officer
Ijoined MEC in January 2017 and am honored to head a company that accomplished so much under Charles Courtier’s 14-year leadership. We wish Charles continued success and happiness.
2016 was again dominated by new business pitches. Our biggest wins included Nationwide and BMW in the UK, Vodafone in Australia, Hertz in US/Latin America and Friesland Campina globally. We retained Beiersdorf in Europe, Mitsubishi in Australia, SABMiller in EMEA, Calzedonia in Italy, Erste Bank in CEE and Johnson & Johnson came back to MEC Russia less than a year after moving its business. We are taking the lessons of the loss of AT&T in the US and Mexico very seriously.
MEC UK was named Campaign’s Media Agency of the Year and scored over 30 other industry awards for client work. In Asia Pacific, we saw strong performance with sustained top-line growth. China is making huge improvements, notably winning back Mercedes less than six months after losing it, and launching an analytics team which is the new model for that discipline across GroupM China. Globally, our content offering, MEC Wavemaker, continues to grow at an exceptional pace, now present in over 20 markets.
Our content offering, MEC Wavemaker, continues to grow at an exceptional pace
And we continue to lead the talent transformation agenda with numerous types of industry recognition for our initiatives.
As we look forward, we recognize that MEC is at a critical moment. Clients are being disrupted by the same forces of change that are impacting our core business and they need MEC and GroupM to be their partners in transformation.
We are excited about the ongoing reinvention of our company and are hard at work to make a difference to our clients’ business and to make MEC the distinctive and admired media, technology and content agency for the future.