Report by Lois Jacobs
Chief executive officer
Exceptional financial growth, a radical new model for managing brands, and the most awarded branding agency at Cannes for the second year running. 2016 was an outstanding year for Landor.
We expanded our brand engagement and verbal identity practices; we added Landor Lab (an intensive incubator experience), and we created Brand Differential (a predictive research and prioritization tool). We welcomed new clients such as Airbus, Fidelity Investments, Huawei, Jabal Omar, Metro Group, One&Only Resorts and Siemens.
Our revolutionary approach to brand management – The Brand Community Model – is already achieving great traction with both new and existing clients. It recognizes that traditional tools are failing in today’s hyperconnected, complex market. Top-down command and rigid control are no longer effective. Landor’s new model helps clients build, nurture and sustain enduring and effective brand communities.
Client highlights include the rebrand of the Australian Open – which broke all attendance records – and the launch of Axway, Alawwal Bank, Holler & Dash restaurants, Airbus company Navblue and S&P Global.