Ogilvy Public Relations
Report by Christopher Graves
Global chief executive officer
2013 was the year when Ogilvy PR Asia Pacific became our largest region – for the first time, perhaps for any global network. It was also the year that Europe really came of age for us. New talent completely transformed our London office, triggering rapid growth and award-winning work such as Large Agency of the Year from the PRCA in the UK. Our South Africa office continued to soar and garner many accolades as well.
The industry arbiter, The Holmes Report , named Ogilvy PR No.1 in the world for creativity, and named us The Best Digital Consultancy in the World.
All told, Ogilvy PR scored more than 200 awards and honors around the world thanks to remarkable work. New, fresh and challenging campaigns for clients such as DuPont, BP, Ford, IBM, the US Federal Reserve, Crayola, Google, Nestlé, American Express and British Airways demanded our best creative and effective thinking.
The industry arbiter, The Holmes Report, named Ogilvy PR No.1 in the world for creativity, and named us The Best Digital Consultancy in the World
Meanwhile, Tony Morain and Kate Donahue out of our San Francisco office honored us by winning Ogilvy PR a Grand Challenges Exploration Grant from The Gates Foundation to pursue a global health and development research project.
Furthermore, we bolstered our global capabilities with Espresso, a communications offering designed specifically for start-ups and emerging brands born from our technology practice.
We are so grateful for the lifelong service of two top executives who retired in 2013 (Steve Dahllof as regional CEO in APAC and Tom Beall as global MD of the Social Marketing practice). A new generation of top leaders stepped up, including veterans Scott Kronick and Robert Mathias moving up to serve as regional CEOs of Asia Pacific and North America respectively. Nathan Friedman transitioned from Chicago office lead to head our West Coast operations as regional MD. Thomas Crampton moved up to global managing director of Social@Ogilvy and Marshall Manson joined us as managing director, Social@Ogilvy for the EAME region, along with new hire April Scott to lead Social@Ogilvy in New York.
New office heads include: Ann Maes in Brussels and Richard Brett for Pulse in Australia. Jennifer Scott moved from leading the Global Strategy & Planning group to now heading up the New York office.
What separates Ogilvy PR from the industry is our ability to quickly partner with in-house Ogilvy & Mather experts from advertising, social, direct marketing and entertainment, and gain insights from leaders in mobile and big data.
What’s next? We’re heading into a thrilling realm of content marketing led by data-driven intelligence. Our offices are rapidly skilling up and building resources to identify effective content opportunities for our clients, and to leverage our best-in-industry knowledge of behavioral science and narrative theory to move people on their behalf.
Chapter 6 of 13