Landor Associates

Lois Jacobs

Report by Lois Jacobs

Chief executive officer

Landor enjoyed a good 2013 with stellar performance in a number of markets. We saw a tripling of revenue in our Moscow office, and our Southeast Asia & Pacific region returned exceptional growth in Indonesia, Japan and Australia. We gained new clients everywhere including Bayer, Hess, IGT and the Russian Copper Company, while continuing to support existing clients like Diageo, Kraft, and Procter & Gamble. In Russia we completed the identity for our 65th airline – indeed 2013 saw Landor offices around the world working on branding assignments for eight different airlines.

We dedicated considerable time to launching a new, more flexible approach to our strategy work. This included the introduction of an innovative prototyping tool that will provide clients more certainty and engagement in our work, far earlier in the process.

2014 is already shaping up well.

Chapter 6 of 13